Bradley W. Petersen
President and CEO

Bradley has over 30 years experience in information systems, consulting and decision support for the healthcare industry in the following areas:

  • Strategic Information Planning
  • Operational Planning
  • Business Re-engineering
  • Clinical Transformation
  • Project Management
  • Software Selection
  • System Development
  • System Implementation
  • Organizational Development
  • Decision Support
  • Benchmarking
  • Data Warehouses
  • Training and Support Programs
  • Process Improvement



Bradley possesses both strong technical skills in information systems and the ability to solve complex problems (business or organizationally related). He takes a pragmatic approach to decision making, evaluating competitive strengths and weaknesses, to determine competitive positioning opportunities. He has also developed strong skills in group facilitation, working with clients to expedite groupprocesses to reach decisions.

Professional Experience Summary


Bradley has developed and managed consulting practices focused on the planning, design and implementation of healthcare information systems and the identification and realization of benefits through clinical transformation and business re-engineering. He has assisted his clients in gaining significant competitive advantage and performance improvements through the use of information.

He has established market leading healthcare consulting practices nationwide and in diverse markets including the leading edge managed care environment of Minnesota.

Bradley's clients have included hospitals, health systems, integrated delivery networks, physician practices, managed care organizations and major healthcare insurance organizations. He has also had consulting engagements with healthcare suppliers, life sciences and pharmaceutical companies.